Photo by: Sander Luske
With this project I am questioning they way we live nowadays. Both the consumption society and the fashion industry are absurdistic industries which go so fast. The only thing the industry seems to pay attention to is efficiency, low costs and high profits. But does this makes us happy?
This project is a reaction towards the consumption society and the fashion industry, everything is about efficiency but my project is the complete opposite of this all. It’s totally inefficient, it’s expensive, it took me long to make it and it’s totally useless. BUT, it is not senseless. With this project I mock with these industries in order to make a statement. Because is this what the client wants? Do we even have a choice?